Wisconsin Health Insurance Carriers for 2026
These are the insurers selling individual and family health plans in Wisconsin for 2026, and where to buy them.
The Wisconsin individual market in 2026
For 2026, twelve insurers sell Marketplace plans in Wisconsin, down from 14 in 2025 after Molina and Chorus Community Health Plan left. Most are regional plans tied to local health systems, so the insurers available to you depend on your county. Pre-subsidy rates rose an average of about 23% for 2026.
Insurers selling individual plans in Wisconsin
| Insurer | Sells Marketplace plans | Notes |
|---|---|---|
| Anthem Blue Cross and Blue Shield (Compcare Health Services Insurance Corporation) | Yes | Sells HMO and POS Marketplace plans in 53 of Wisconsin's 72 counties for 2026, the widest reach of any insurer, including Milwaukee, Waukesha, Brown and Racine counties. |
| Security Health Plan of Wisconsin | Yes | Sells HMO and EPO Marketplace plans in 33 counties, mostly in central, western and northern Wisconsin, including Marathon and Eau Claire counties. |
| Dean Health Plan (by Medica) | Yes | Sells HMO and EPO Marketplace plans in 25 counties, including Dane, Rock, Waukesha and Brown counties. |
| Medica Community Health Plan | Yes | Sells EPO Marketplace plans in 24 counties, largely in western and northern Wisconsin, including La Crosse, Eau Claire and Marathon counties. |
| Aspirus Health Plan | Yes | Sells HMO and POS Marketplace plans in 20 counties in central and northern Wisconsin, including Marathon County. |
| HealthPartners | Yes | Sells PPO Marketplace plans in 15 counties, including Brown, Outagamie and Winnebago counties and parts of northwestern Wisconsin. |
| Common Ground Healthcare (CareSource) | Yes | A former ACA co-op now controlled by CareSource; sells EPO Marketplace plans in 13 counties, including Waukesha and Brown. |
| UnitedHealthcare of Wisconsin | Yes | Sells HMO Marketplace plans in 13 counties, mainly in the southeast, including Milwaukee, Waukesha, Racine, Kenosha and Brown counties. |
| Quartz | Yes | Sells HMO Marketplace plans in 12 counties, including Dane and La Crosse counties. |
| Network Health | Yes | Sells HMO Marketplace plans in 11 counties in eastern and southeastern Wisconsin, including Milwaukee, Waukesha, Outagamie and Winnebago counties. |
| Group Health Cooperative of South Central Wisconsin | Yes | Sells HMO Marketplace plans in 4 counties in the Madison area, including Dane County. |
| MercyCare Health Plans | Yes | Sells HMO Marketplace plans in 2 counties in southern Wisconsin, including Rock County. |
| Wisconsin Physicians Service Insurance Corporation (WPS) | Off-exchange only | Listed by the state insurance office as offering an individual PPO plan outside the Marketplace in Ashland County only, so it does not come with premium tax credits. |
Not every insurer sells in every county. Your ZIP code determines which plans you can buy.
Wisconsin questions
Don’t see your question? Ask a licensed agent or call (888) 214-4898.
Molina and Chorus Community Health Plan stopped selling Marketplace plans after 2025. If you had one of those plans, you needed to choose a new one for 2026. Twelve insurers remain.
Anthem Blue Cross and Blue Shield, which sells under the name Compcare in Wisconsin, offers 2026 Marketplace plans in 53 of the state's 72 counties. Security Health Plan, Dean Health Plan and Medica follow. Many other insurers are regional, so check your county.
Pre-subsidy rates rose about 23% on average for 2026. Approved increases ranged from about 7% for Group Health Cooperative and MercyCare to about 35% for UnitedHealthcare. What you pay after subsidies depends on your income and the plan you pick.
Sources
Reviewed October 2026. Rules and prices change every year; a licensed agent will confirm what applies to you.
