Licensed agents available Mon–Fri 8–6, Sat 9–1 ET

Wisconsin FAQ

Wisconsin health insurance questions, answered.

Answers from licensed agents about buying your own coverage in Wisconsin, organized by topic.

Getting started

Don’t see your situation? Ask a licensed agent or call (888) 214-4898.

No. Wisconsin uses HealthCare.gov, the federal Marketplace. Open enrollment for 2027 coverage runs from November 1, 2026 to January 15, 2027, and you should enroll by December 15 if you want coverage to start January 1.

No. BadgerCare Plus covers adults with household income up to 100% of the federal poverty level, including adults without children. People above that level can get premium tax credits for Marketplace plans, so there is no gap between the two.

It is a state reinsurance program that started in 2019. It pays part of very large claims, which helps keep premiums lower for everyone in the individual market. For 2026 it covers 50% of a person's claims between $50,000 and $214,738, and it is approved through 2028. You do not need to sign up; it works in the background.

KFF reports the 2026 average benchmark Silver premium for a 40-year-old in Wisconsin is $611 a month before subsidies, up from $495 in 2025. Your price depends on your age, county, plan and income, and many people pay much less after premium tax credits.

Leaving a job

Don’t see your situation? Ask a licensed agent or call (888) 214-4898.

Often yes. Wisconsin's continuation law applies to insured group health plans at employers of any size, for up to 18 months, if you were covered for at least 3 months. It does not apply to self-funded employer plans, and it ends early if you move out of Wisconsin or become eligible for other group coverage.

Your employer must send a notice within 5 days of the loss of coverage, and you have 30 days from receiving it to elect continuation and pay. There is no grace period for late premiums, and a canceled continuation policy cannot be reinstated.

You can switch when continuation runs out or during open enrollment. According to Wisconsin's insurance office, if you drop continuation or stop paying partway through, you generally do not get a special enrollment period. Compare Marketplace plans during the special enrollment period you get when your job coverage first ends.

Possibly. BadgerCare Plus covers adults with household income up to 100% of the poverty level, and you can apply at any time through ACCESS. If your income is above that, you may qualify for premium tax credits on a Marketplace plan.

Early retirement

Don’t see your situation? Ask a licensed agent or call (888) 214-4898.

For 2026 there is no premium tax credit above 400% of the poverty level because the enhanced subsidies expired. In one Milwaukee example, a 60-year-old earning $63,000 went from $261 to $1,029 a month for the cheapest plan. Managing taxable income can matter a lot, so it is worth planning with a tax adviser.

Yes, if household income is at or below 100% of the poverty level and other rules are met. BadgerCare Plus covers adults up to age 64 whether or not they have children at home. Income counts, not savings alone, so a low-income year in early retirement may qualify.

Yes. When you become eligible for Medicare, you generally move to Medicare and end your Marketplace plan, since premium tax credits stop for people who qualify for premium-free Medicare Part A. Plan the switch a few months ahead.

Self-employed

Don’t see your situation? Ask a licensed agent or call (888) 214-4898.

Yes. Marketplace plans cannot turn you down or charge you more because of your health. Outside open enrollment you need a qualifying life event, such as losing other coverage, to enroll.

Enter your best estimate of household income for the year on HealthCare.gov and update it if your earnings change. The credit is reconciled on your federal tax return, so a low estimate can mean paying some back. A licensed agent can help you update your application during the year.

It depends on your county. Twelve insurers sell Marketplace plans for 2026, and each county has between one and five of them. The state insurance office publishes a county list showing which insurers sell where.

Short-term plans

Don’t see your situation? Ask a licensed agent or call (888) 214-4898.

Wisconsin law allows a single term of up to 12 months, and up to 18 months of back-to-back coverage from the same insurer. A gap of more than 63 days starts a new count. Federal agencies have said they will not prioritize enforcing the 2024 federal 4-month limit.

A state-commissioned study of 2021 data found that none of the short-term plans covered maternity care and fewer than half covered mental health or substance use care. Insurers denied about one-third of claims. These plans can also exclude pre-existing conditions.

Not always. If you qualify for a premium tax credit, a Marketplace plan may cost about the same or less and cover much more. Without a credit, a short-term plan usually costs less up front, but you take on the risk of uncovered bills.

Non-ACA options

Don’t see your situation? Ask a licensed agent or call (888) 214-4898.

Yes, but they are not insurance. Wisconsin law excludes these arrangements from insurance rules only if members are not promised payment and the materials say the program is not insurance. Sharing of a large bill is never guaranteed.

The office warns about plans that pay fixed cash amounts instead of actual costs, plans that require you to become an owner or employee of a limited partnership, and offers pushed by phone, text or email with fake deadlines. It suggests getting details in writing and checking the seller's license number.

In June 2026 a federal court placed the companies behind Innovative Health Plan, Healthcare Plan and ACLP Health Plan into receivership after a Federal Trade Commission lawsuit over deceptive marketing. Wisconsin's insurance office said these were not comprehensive insurance and directed members to the receiver's website and to HealthCare.gov.

Insurers

Don’t see your situation? Ask a licensed agent or call (888) 214-4898.

Molina and Chorus Community Health Plan stopped selling Marketplace plans after 2025. If you had one of those plans, you needed to choose a new one for 2026. Twelve insurers remain.

Anthem Blue Cross and Blue Shield, which sells under the name Compcare in Wisconsin, offers 2026 Marketplace plans in 53 of the state's 72 counties. Security Health Plan, Dean Health Plan and Medica follow. Many other insurers are regional, so check your county.

Pre-subsidy rates rose about 23% on average for 2026. Approved increases ranged from about 7% for Group Health Cooperative and MercyCare to about 35% for UnitedHealthcare. What you pay after subsidies depends on your income and the plan you pick.

Free plan comparison

See what you'd actually pay.

A licensed agent will compare plans from every insurer in your Wisconsin county, check your subsidy, and walk you through the options. No cost, no obligation.

Licensed agents available now (888) 214-4898

Mon–Fri 8 AM–6 PM, Sat 9 AM–1 PM ET.

Call an agent
CallGet my free quote